EIQ Platform for Sales and Marketing
Empower sales and marketing teams with tools to drive a change in revenue growth.
Popular Sales and Marketing Use Cases
Field Sales Enablement
Empower field sales by freeing up their bandwidth to focus on customers and prospects.
How it works?
- Field sales teams can use virtual workers to create contacts, opportunities, and update status in CRM systems like Salesforce, MS Dynamics, Pega, Oracle and ServiceNow.
- Automated ML-driven generation of quotes or proposals on behalf of the sales team based on the opportunity context.
- Automation of repetitive activities like opportunity mining, pipeline reports, revenue forecasts so sales teams can spend more time on the field.
Social-media Customer Engagement
Deploy Machine Learning to enable customer support and marketing on social media channels.
How it works?
- Implement NLP-based sentiment analysis to understand customer intent and determine Next Best Action.
- Targeted curated offers to drive customer engagement on social channels to drive sales.
- Manage brand reputation effectively by amplifying positive mentions and responding quickly to negative mentions.
Marketing Automation
Align marketing activities with sales objectives using intelligent automation.
How it works?
- Virtual workers set up to monitor specific RFP / Bid Sites (for example in case of public tenders) for new opportunities and notify the sales team.
- Provide the field sales team with market intelligence on keyword-based monitoring of customers as well as competitor websites to identify new opportunities.
- Cross-sell and up-sell opportunity mining using behavior pattern matching and predictive analytics.
Talk to us today to learn how EvoluteIQ helped transform and optimize the social marketing campaigns of a global consumer brand effectively.
Social Media Marketing and Sentiment Analysis Driven Customer Service
Client Context
A multi-national consumer brand had to find an efficient way to maximise the impact of its social marketing campaigns and provide real-time responses to customer service requests through it social handles, without deploying a large team of support agents.
Business Process Area
Marketing and Customer Service
Value Delivered:
- 70% Social Media interactions handled by digital agents
- 60% improvement in marketing offer response rates
- 80% Reduction in operational cost of handling social marketing campaigns